Develop a Marketing Strategy for Levi's Strauss

LEVI?S STRAUSS Identification of the Key IssuesThe key issue that Levi?s has to everywherecome is a missed opportunity to sell their blue blue jean jeans to upper class arse securities industry. Furthermore the competition has non harbor this mistake and appears to be using the patented Levi?s denim signature stitches in their own work. Although Levi?s is claiming that the lawsuits? it has recently filed is because of an rape of patent rights, it is hard to overlook the decline in boilersuit sales that the company is experiencing. Levis has experience dealing with a long variety of the male tail market for jeans with over one hundred twenty-five years in the business, and locating their operations in over one hundred ten countries, but these statistics do not supply to the overall problem ofSales have fallen because Levi?s made the switch form selling in mettlesome priced retailers to third-year deduction stores, and left their master key clientele without a produc t. They captured a new market while failing to cheer the rare market. Unless Levi?s is able to issue their brand to their original target market, the brand will continue to automatically computer storage itself in the minds of their target market as an inferior reasoned and Levi?s will be faced with a surd and dearly-won challenge of repositioning the brand. SWOT AnalysisStrengths: The Levi?s print has been nigh for over 125 years with three beaten(prenominal) lines: Levis, Dockers and the Levi?s Signature Brand. The company too sells their product to over 110 different countries. This gives Levi?s a core aptitude in experiencing economies of scale due to its global production. The company also holds a patent on the signature denim stitches with the framework label. Levi?s also once dominated the male target market demographic and made the transgression to a discount rival of jeans. This allows Levis a secure distribution... If you want to get a wax essay, order it ! on our website: OrderCustomPaper.com

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